Learn about Generative artificial intelligence (GAI) and its latest research and implications, guidance on how to integrate AI into your workflow, create valuable campaigns and products, and achieve competitive advantage in the era of AI. 

Overwhelmed by AI innovations everyone is talking about? This certificate program will help you take full advantage of what the AI innovation has to offer to you through a step-by-step guidance on how to integrate AI into your workflow, utilize latest GenAI applications in your creative processes for advertising and PR campaigns, and conceptualize AI-assisted products. This program is filled with ready-to-use practical tips and latest research findings in the human-AI interaction collaboration.

This master certificate program is designed for professionals and educators in the fields of advertising, public relations, and marketing communications, who are eager to stay at the edge of this AI revolution. As production, concepting, and workflows of persuasive communication evolves with the advent of generative AI, there is a pressing need for industry experts and educators alike to build solid skills in mastering these technologies and gain AI literacy. This program is meticulously designed to:

• Introduce the fundamentals of AI and GAI technologies
• Deep-dive into the strategic implementation of AI and GAI for advertising/PR/marketing,
• Build understanding of ethical, policy, legal implications of GAI technology

This program aims to equip professionals to leverage AI for crafting compelling persuasive and creative content. Participants of this certificate program will stay competitive in the new era of AI, and also be ready to set new standards of innovations and efficiency in its own field. We look forward to unlocking the full potential of GAI with you!

• Introduction to Artificial Intelligence for Communications: Participants are equipped with foundational knowledge of AI, its relevance, and its transformative power in the persuasive communication sector.
• GAI and Advertising Strategy: This segment delves into Generative AI technologies and how they can be strategically applied to advertising for more personalized and effective campaigns.
• AIGC Production Practice: Attendees receive hands-on training in AI-generated content (AIGC), learning the skills to produce innovative content that resonates with audiences.
• AI Product Development for Consumer Solution: The course emphasizes the creation of AI-based products aimed at solving consumer-related challenges, focusing on the design, development, and deployment of such solutions.
• Data Analysis for Consumer Insights using LLM: This module explores how Large Language Models can be leveraged to analyze different forms of consumer data (e.g., structured, semi-structured, and unstructured), extracting meaningful insights to inform communication strategies and decision-making processes.
• AI Ethics in the Ad/Strategic Communication Industry: A critical examination of the ethical considerations surrounding the use of AI in the industry, ensuring that participants are aware of the responsibilities and ethical implications of deploying AI in communications.

Spring Session: February 3rd – March 3rd (Registration Deadline is January 20th)

Live Sessions:

Summer Intensive Session: May 12th – 23rd (Registration Deadline is April 28th)

Live Sessions:

$850 for Individual Student.

Secure your spot before it's too late! Only a limited number of seats are available for this exclusive new course—register today!

Discounted Price available for 3+ group industry professional registration

Discounted Price available for educators

Discounted Price available for Loyola Alumni

To learn more about these discount opportunities or to request more information, contact Minjin (MJ) Rheu, PhD at mrheu@luc.edu or Jing Yang, PhD at jyang13@luc.edu.