Brand Identity

Loyola’s brand is one of the University’s most enduring assets. Recognized locally and globally, our name and visual elements connect the University’s mission to the hearts and minds of audiences and constituents.

A unified brand, established through consistent application of identity standards and guidelines, is the foundation of Loyola’s reputation providing a guiding light for all our marketing efforts. It is vital that Loyola’s brand be consistent across all colleges, schools, divisions, departments, offices, and programs.

This section is for Loyola Chicago faculty, staff, and students, along with contracted service providers, to produce branded materials and marketing collateral in print, digital media, environmental signage, and merchandise using University trademarks.

These resources will:

Create a comprehensive identity system that is consistent
Boldly establish Loyola University Chicago’s position as a cohesive university
Build momentum and visibility for the Loyola University Chicago name
Elevate the University’s presence, prominence, and recognition
Provide hierarchy, clarity, and documentation of standards for all entities
Decrease the fragmentation of usage across Loyola University Chicago
Create rules that are more instructive and better defined, yet easy to adopt
Provide guidance and a rationale that will encourage adoption

These resources will:

Create a comprehensive identity system that is consistent
Boldly establish Loyola University Chicago’s position as a cohesive university
Build momentum and visibility for the Loyola University Chicago name
Elevate the University’s presence, prominence, and recognition
Provide hierarchy, clarity, and documentation of standards for all entities
Decrease the fragmentation of usage across Loyola University Chicago
Create rules that are more instructive and better defined, yet easy to adopt
Provide guidance and a rationale that will encourage adoption